Abstract: |
A new blockchain certification system launched by Viant and the World Wild Fund for Nature offers consumers a way to track a fish's history, from the ocean to the plate, according to Fortune. Fish are tagged with a QR code when they’re caught, and information about them is logged into Viant’s system. Along the way from fishing net to market, information on the fish's journey is added. The blockchain technology is tamper-proof, but does allow participants to chose what they want to upload and how they want the product tracked. |