| Abstract: |
The globalization of the food chain has resulted in increased complexity and diminished transparency and trust into how and where our foods are grown, harvested, processed and by whom. Furthermore, recurring incidents of food fraud remind us that some of those involved in the food chain are exploiting this complexity. Today, consumers are at an increased risk of buying lower-quality food than what they paid for, or worse, eating food with unsafe ingredients or undeclared allergens. Historically, food chain transparency and trust was established between the shopper and the farmer or fishmonger, green grocer, butcher, milkman and baker. Dutch scholar Arthur Mol argued that this personal interaction enabled face-to-face transparency, which built trust. |
