| Abstract: |
The Chinese appetite for beef has reached unprecedented levels with Australian exports to China up 73 per cent on last year, making it our biggest export market for beef. Key points:In September, China was Australia's biggest export market for beef. Experts say meat fraud is rife and difficult to trackA Brisbane-based company is using blockchain to securely track the origins of exported beef Chinese consumers are prepared to pay hundreds of dollars a kilogram for the right cut of steak from a country they trust, but often don't get what they think they're buying. PricewaterhouseCoopers (PwC) estimates that every second kilogram of beef sold in China under the banner of being Australian isn't Australian beef. |
