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Title : In Face of Rampant Seafood Fraud, Study Reveals Efficacy of MSC Label
Author(s) :
Source : Sustainable Brands
Year : 2019
Link : https://sustainablebrands.com/read/marketing-and-comms/in-face-of-rampant-seafood-fraud-study-reveals-efficacy-of-msc-label
Country : World
Commodity: SE-Fish and fish products
Abstract: Is something fishy about your fish? A spate of reports over the last decade have consistently revealed that consumers may be deceived more often than they realize — for example, ordering sea bass and receiving tilapia; an average global seafood mislabeling rate of 30 percent has been reported. Today, a study published in the research journal, Current Biology, titled “DNA barcoding validates species labelling of certified seafood,” shows that the species mislabeling rate for MSC-certified seafood is less than 1 percent. We spoke with MSC Accessibility Manager Jaco Barendse, lead author on the new study, to learn more about the issue and how certifications such as MSC are helping address it. Tell us more about seafood fraud.