| Abstract: |
Legit Fish, a Boston, Massachusetts-based traceability company, is launching a new traceability technology at Seafood Expo North America. The company, which has partnered with the BASE Auction Company, is unveiling its new tool on 17 March at their SENA19 booth, 289. According to a release from the company, the system will enable vessels to “hail quantities into the auction that can be sold via a real-time cloud-based platform, with transactions clearing simultaneously in milliseconds.”“Increasing stories around seafood fraud are eroding consumer trust; we’re seeing repetitive cases where seafood is claimed to be from local waters when it is in fact imported,” Michael Carroll, CEO of Legit Fish, said in a release. “ The technology we are bringing to the market changes all of that because our traceability system is verified with the official government harvest records. |
