| Abstract: |
By 2024, the global near-field communication (NFC) market will nearly triple as adoption of the technology grows. The latest generation of i. Phones can read NFC tags without the use of a third-party app. All of this means the average smartphone-carrying consumer will not only be familiar with NFC but will be able to tap their device to an NFC label on a bottle and access any verification or promotional material programmed into the tag. This NFC technology boom is already disrupting the way consumers interact with brands — consumers prefer using NFC tags to QR codes two to one, according to a study by Strategy Analytics. Wine and spirits brands who adapt to consumers’ preference for mobile technologies now will get ahead of their slow-to-change competitors and establish themselves as innovators in the industry. |
