| Abstract: |
Authentication and social engagement are perhaps two of the strongest business cases for wine and spirits brands to adopt NFC smart labeling technology. Marsha Frydrychowski of Resource Label Group delves into how NFC technology is disrupting the way consumers interact with brands and what wine brands can do to adopt the technology and use it to their advantage. By 2024, the global near field communication (NFC) market will nearly triple as adoption of the technology grows. And the latest generation of i. Phones can read NFC tags without the use of a third-party app. All of this means the average smartphone-carrying consumer will not only be familiar with NFC, but will be able to tap their device to an NFC label on your bottle and access any verification or promotional material programmed into the tag. |
