| Abstract: |
Avery Dennison has partnered with technology company Everledger to develop traceability and provenance solutions for the wine and spirits industry. This collaboration, launching first with Appellation Earth wines from Napa Valley by Wine Trade Network, combines Avery Dennison’s intelligent label solutions with Everledger’s blockchain-based platform. The platform will provide embedded proof of provenance, in a move to support enhanced trust and consumer interaction with wine purchases, a product susceptible to counterfeiting. Powered by near-field communication (NFC) technology, tamper-resistant inlays are adhered to bottle labels, giving each bottle a unique digital identity and enabling chain-of-custody data to be captured throughout the supply chain through the supporting blockchain technology. From there, the authenticated provenance of the wines is tracked, enabling consumers to discover the lifetime journey of their wine – from grape to bottle – giving them confidence in its authenticity and creating a connection to the overall brand story, the companies said. |
