| Abstract: |
The Australian Competition and Consumer Commission (ACCC) has issued fines to MOI International, the Australian and New Zealand subsidiary of Malaysian based MOI Foods, for misleading claims made on one of its olive oil products. The two infringement notices which totalled $20,400, related to the company’s Mediterranean blend oil product which was labelled as 100 percent extra-virgin olive oil, but was found to contain predominately canola oil according to the Weekly Times Now. Fine print of the side of the container revealed that only 7 percent of the product was extra virgin olive oil, and the remaining 93 percent comprised of canola oil. ACCC Chairman Rod Sims, said that the term “extra virgin” is widely synonymous with a premium product and MOI’s product claim was misleading to consumers. " Consumers should be able to trust that what's on the label is what's in the bottle when making purchasing decisions,” said Sims. |
