| Abstract: |
Tech company Everledger is using blockchain-based bottle traceability to tackle counterfeiting in the wine and spirits industry. Wines from DRC in Burgundy are one some the most frequently faked Everledger, a London-based technology company that uses blockchain technology to track the provenance of diamonds and other valuable products, is collaborating with labelling and adhesive specialist Avery Dennison to create wine labels with digital traceability. It is hoped the authentication system, which is being trialled with US wine negotiant Wine Trade Network, will protect the “value and reputation” of companies that make wines and spirits that are often counterfeited, according to Everledger’s senior executive vice president, Scott Austin. Counterfeiting is a particular problem for high profile wineries and distilleries. |
