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Title : Irish Whiskey Industry Triples-Down on Global Fight Against Counterfeit Bottles
Author(s) :
Source : Food & Wine
Year : 2018
Link : https://www.foodandwine.com/news/irish-whiskey-association-fraud-counterfeit-program
Country : Ireland
Commodity: AB-Spirits
Abstract: Irish whiskey isn’t Scotch, and Scotch isn’t Kentucky bourbon, and Kentucky Bourbon isn't Tennesee Whiskey, as any discerning drinker surely knows. But how do you know the Irish whiskey you’re getting is actually Irish at all? Can you really trust the label, or is the producer using tricky language to make you think you’re getting something authentic? It’s precisely that kind of misdirection and fraud that the Irish Whiskey Association, the representative body of Ireland’s whiskey industry, is hoping to cease by tripling its legal budget for 2019.