| Abstract: |
by Food Marketing Institute Posted: Tuesday, December 19, 2017 at 3:22PM EST A store’s reputation is sacred for any food retail brand; it’s this trust that secures a favorable experience and repeat purchase for the customer. Over the years, the seafood category has suffered some public scrutiny and unfavorable headlines about confusion over the species being sold, risking the erosion of consumer confidence. We recognize that the seafood trade is global and complex – with several hundred edible species being caught, farmed, bought, and sold by almost every country in the world – so FMI members take seriously their commitment to maintain reliable sourcing for seafood and provide accurate information to customers. While seafood labeling is largely regulated by the U.S. Food and Drug Administration, food retailers must remain especially vigilant, as certain, disreputable suppliers perpetuate misbranding, which can take several forms. |
