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Title : One fifth of consumers blame operators for food fraud
Author(s) :
Source : MorningAdvertiser.co.uk
Year : 2017
Link : https://www.morningadvertiser.co.uk/Article/2017/09/07/One-fifth-of-consumers-blame-operators-for-food-fraud
Country : United Kingdom
Commodity: All Food
Abstract: Insurance company NFU Mutual has published its Food Fraud ​report​ for this year, which also revealed the least trusted product types were processed foods (35%), red meat (18%) and supplements (15%).The study, which included more than 2,000 respondents, also found that takeaways were the least trusted types of food outlet (42%), followed by online (21%) and convenience stores (16%).Food assurance stamps have been found to have a very strong influence on purchase decisions, with 67% of people using them to help choose the products they buy, and the Fair Trade stamp proving the most influential. As the UK prepares to leave the European Union, the NFU’s research revealed just 12% of people have confidence in the European food chain and only 7% in the global chain. One third of consumers (33%) are less trusting of products and retailers than they were five years ago, compared with just 9% whose trust has risen. A further third (33%) believed that food crime is likely to increase in the future. Horsemeat scandal. Hearing about high-profile cases of fraudulent food in the media, such as the horsemeat scandal in 2013, was the most common cause of reduced confidence in almost half of consumers (46%).NFU Mutual retail sector specialist Frank Woods outlined how crucial it is to tackle food fraud, prior to Brexit.