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New Delhi: Union Agriculture Minister Radha Mohan Singh on Thursday launched National Dairy Development Board's (NDDB) quality logo, which will signify safe and quality milk and milk products from dairy cooperatives. " This reinforces the consumers' recognition that the quality mark is synonymous with good quality," a release quoted him as saying. "NDDB's quality mark will provide dairy cooperatives and producer institutions the much-needed brand identity and a competitive edge. This will also contribute to building consumer confidence in dairy cooperative brands," the minister said. He further said that the initiative was aimed at bringing about process improvement in the entire value chain from producer to the consumers to ensure availability of quality milk and milk products. |
