| Abstract: |
Blockchain is an open and secure digital ledger that enables a permanent record of transactions. The technology has been leveraged by a great number of industries, from pharmaceuticals to finance – most famously used by cryptocurrency Bitcoin – to ensure security and promote consumer trust. Now Dutch supermarket Albert Heijn (AH) is tapping the technology for its own brand of orange juice. By scanning a QR code on AH’s orange juice packaging, consumers can see the route the oranges have travelled, from farm to supermarket shelf. An AH smartphone app also allows consumers to check the percentage of oranges that come from each of its supplier’s 25 Rainforest Alliance Certified plantations in Brazil, when they were harvested, and their degree of sweetness. |
