| Abstract: |
A total of 10 action plans were listed in the pledge. For instance, the associations pledged to supervise food and health supplements manufacturers and suppliers to prevent food fraud. Other action plans included constant detection of false advertisement, strengthen legal training, respond to concerns raised by the public, and conducting consumer education. China National Food Industry Association, China Sugar Association, China Alcoholic Drinks Association and China Food Additives and Ingredients Association were some of the organisations that have pledged to follow the action plan during an event on combating food fraud and false advertising held earlier this month. Commenting on the pledge, China State Administration for Market Regulation (SAMR) emphasised that the trade associations were an “important source in strengthening consumers’ confidence.”“For trade associations to announce a pledge together, it is a new starting point for the entire food industry to stem fraud and false advertising. |
