| Abstract: |
In what may be touted as a move to improve the supply chain integrity and authenticity of food products, Alibaba has announced its latest blockchain technology initiative in the food sector. The project, which is a part of the retail giant’s Food Trust Framework Initiative, will deploy blockchain technology to enhance the transparency of New Zealand and Australian food products sold on its Tmall online platform. For the uninitiated, The Food Trust Framework aims at enhancing consumer confidence regarding the transparency of cross-border trade across Alibaba’s Tmall platform. The pilot, unveiled in Auckland last week, will include tagging of products with unique QR codes and blockchain technology, to verify, authenticate and facilitate accurate reporting of products during the course of shipping. |
