| Abstract : |
The CIVB or Bordeaux Wine Council, founded in 1948, represents the three families of the Bordeaux wine industry: winegrowers, wine merchants and brokers. As such, the CIVB has 3 missions: (1) Marketing: develop the notoriety of Bordeaux wines in France and abroad through advertising campaigns, digital communications, public and press relations, and training. (2) Economic: acquiring data and improving knowledge relating to the production, the markets and the sale of Bordeaux wines throughout the world. (3) Technical: improve the industry's understanding of various technical issues relating to the production and quality of Bordeaux wines and anticipate new environment - and health-relate d requirements. |
